An integrated campaign featuring CEO Stephen Klasko during mergers and acquisitions.
​Launching One Jefferson during expansion
What this means for your organization
​An integrated launch campaign can help a growing health system explain how individual transactions fit into a shared direction. TF & Partners connects leadership vision with clear institutional identity through organizational change, executive communications, and integrated campaigns.
Challenge
Campaign
As Jefferson pursued a series of mergers and acquisitions, it needed to give people a clear view of the organization taking shape. One Jefferson provided a shared identity and a way to explain the direction of a rapidly expanding institution.
Our agency experience included an integrated campaign to launch One Jefferson, featuring CEO Stephen Klasko. The campaign brought the One Jefferson message together across communications and used Klasko’s voice to explain the vision behind the organization’s expansion. Featuring the CEO connected the launch to the leader responsible for the direction of the institution. The campaign gave the growing organization a common story and made the purpose of One Jefferson visible as mergers and acquisitions changed its scale and structure.
​Experience gained by our principal before founding TF & Partners.
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