Making Mount Sinai’s position clear during the 2023 nursing strike
A dedicated website made the hospital’s position accessible to staff and press during the January 2023 nursing strike.
Challenge
The January 2023 nursing strike at Mount Sinai Hospital put negotiations, staffing, and patient care under intense public scrutiny. Staff and journalists needed access to the hospital’s position as the situation developed.
Response
Our experience with the Mount Sinai team included making the hospital’s position known through a dedicated website. The site provided a central place for staff and press to find the hospital’s perspective on negotiations and its response to the strike. The communication approach emphasized transparency: explain what the hospital knew, acknowledge what remained uncertain, and make updates accessible. A dedicated public destination helped staff and reporters find the hospital’s account directly as events unfolded.
What this means for your organization
During a contested event, an institution needs an accessible record of its position and a reliable place to publish updates. TF & Partners connects clear institutional messaging with the information needs of staff and press.
Experience gained by our principal before founding TF & Partners.
Independent reporting
Nurses Go on Strike at 2 New York City Hospitals — January 9, 2023
Nurses’ Strike Ends in New York City After Hospitals Agree to Add Nurses — January 12, 2023
Independent reporting from The New York Times on the January 9, 2023 strike at Mount Sinai Hospital.
Independent reporting from The New York Times on the January 12, 2023 agreement that ended the strike.